Chopard Brand News

Chopard has introduced a new product that pays tribute to the legendary racer and brand ambassador, Jacqui X. The famous photograph of Rainer Schlegelmich was reproduced on the clock face[…]

As part of the Dubai Watch Week 2025 watch salon, Chopard presented the L.U.C Grand Strike watch. Today, the model with the functions of large and small combat, minute repeater[…]

Chopard Mille Miglia, as the brand's most famous sports watch series, has seen a wide range of iterations over the years, interpreting and reinterpreting the distinctive style of the historic[…]

The Chopard Alpine Eagle watch collection presents watches made in the aesthetics of the 1970s. The new models feature high-quality manufacturing mechanisms, impressive ergonomics and design, as well as striking[…]

Since 2004, Chopard has been cooperating with the Geneva School of Watchmaking (EHG), Switzerland's oldest watchmaking school. To mark the 200th anniversary of EHG, the brand has introduced an interesting[…]

L.U.C Since 1997, the L.U.C collection has reflected an inspired vision of Fine watchmaking. He now offers an extensive range covering the full range of watch complications, created in-house through[…]