NEW Rolex 2025

There were no technical updates in the iconic Daytona collection. The upgrade affected the dials. There are 8 new options to choose from, including a bright green dial with gold counters, a meteor dial, a blue dial with blue counters in combination with white gold, and a brown dial with black counters in combination with rose gold.

The main novelty of this series is the Rolex Daytona with a Tiffany dial, which complements the yellow gold case. The model has a classic 40 mm diameter and is worn on an Oysterflex bracelet. The estimated cost of this novelty is €37,400.

In the new Land-Dweller collection, Rolex returned to the design of the late 1970s. It includes 10 models in 36 and 40 mm housings. The larger models are available in 3 versions without gemstone trim. The highlight of this watch is the dial with a honeycomb pattern. Under the dial is a flint-trigger mechanism, which is based on a mechanism from the 1908 collection.

The watch is equipped with a new integrated Flat Jubilee bracelet, which is connected to the case by ceramic inserts. It has the same five-link structure as the classic Jubilee bracelet, but the links are flat.

A new version of the GMT-Master II model with a left-hand crown. Instead of steel, there is white gold, and instead of a glossy lacquered dial, there is a green Cerachrom dial. The GMT arrow was turned white to contrast with the dial. The diameter of the watch has not changed – 40 mm. The movement is the same (caliber 3285 with a chronometer certificate and a 70-hour power reserve). The estimated cost of the model is €48,450.

A new version of the legendary “Root Beer” model with a tiger iron dial. The latter is a mixture of tiger’s eye, red jasper and silver hematite. The watch is presented in an Everose gold case. The bezel is equipped with a Cerachrom insert. There is a 3285 caliber inside. The estimated cost of the model is $49,400.

A novelty from the collection, first presented in 2023. The watch received a 39mm yellow gold case, which comes with a new Settimo bracelet. The bracelet has seven-row links and closes with a hidden folding clasp. The estimated cost of the model is €36,200.

There are 3 new items in this collection: Oyster Perpetual 28 with a lavender dial, Oyster Perpetual 36 with a sandy beige dial and Oyster Perpetual 41 with a pistachio dial. In the latest model, the proportions of the case were slightly redesigned, and the bracelet was equipped with a smaller Oysterclasp clasp.

A novelty with a beautiful chiaroscuro play on the dial. Closer to the edge, the color of the dial becomes darker, which symbolizes the transition of sunset into night. The artistic effect of the idea is enhanced by the brilliance of the diamonds. The unusual color of the dial was obtained using a PVD coating.